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There is good news in this scenario for both the sender and the sent. The best market for auto advertising is consumers who are looking for a vehicle. Such consumers will seek out advertisements about cars, and they want information amid the clutter. Consumers, for example, may want to compare standardized crash test results across different auto manufacturers. As a result, ads in the new environment will tend to become more factual and richer in content, downplaying the hyperbole. As advertisers become more like information providers, ad agencies which are solely in the business of creating hyperbole will need to readjust their strategies. In a disinter mediating world, they live a tenuous existence. The man or woman in the gray flannel suit is no more.