The Affordability Triangle
The income triangle is divided in 5 income classes from Class A, the top income bracket to Class B to E for the lower income brackets. Let’s say the triangle represents 1000 people. The top triangle, which is Class A, is 1/5 the height of the triangle and is 1/5 as wide. This represent 1/25 of 1000 or 40 people. The total of Class A and B is composed by 2/5 the height and 2/5 of the triangle, representing 4/25 or 160 people. Classes A,B and C is 360 people. Class A,B,C and D 640 people. Assuming Class A can afford US$1000, Class B can afford US$750, Class C, US$500 while Class D can afford US$250.
Assuming the financial crisis cause a 50% class degradation, meaning 50% or 20 people Class A becomes Class B while 60 people in the original B population becomes Class C, while 80 people in the original Class C become Class D and the 140 Class D become Class E. This produces a Class A population of 20 people, Class A and B population of 140 people, Class A,B and C population of 260 while Class D becomes 500 people. Thus, gross sales of US$250 widgets becomes a US$125,000, US$500 widgets is US$130,000, US$750 widgets is US$105,000 while US$1000 widgets has US$20,000. Thus, lowering prices in times of crisis is the best way to maintain profitability. However, reducing prices will require increased production to cover the larger market. Small Business Financing is the best way to do this. Small Business Finance loans provide instant capital for the needed increase in production. Business Finance allow business to cover most expenses.